Adventures in Deltiology

Do people still send postcards these days…?

Sheringham Train Station (2019)



30.8.19 To Craig
This week we’ve been in Norfolk. We went to Cromer one day and we got a body board. When we got back on to the beach I put my wet suit on straight away. On Wensday we went Bewilderwood and we went on a boat on a swamp. On Tuesday we went for a ride on the steam train from Sheringham to Holt. There is a steam festival on currently – we can hear them tooting from our cottage.

Grace, Arthur, Tom, Claire xxx
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Sheringham Train Station / Published by PrintSouvenirs, Sapphire House, Roundtree Way, Norwich, NR7 8SQ / Office Phone: +44 01603 430730 / Email: / Website: / Photograph ©Charles A. L. Stenner 2019
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A new card from one of my most prolific senders, Tom and co. I met Tom over 10 years when he came to my knitting group in London and we’ve stayed in touch (him better than me) since. Their summer family holiday always produces a card, and usually in the classic British tradition – this one is no exception. This echoes the card I received in 2015 from the same location, now a regular haunt!

Sounds like a grand trip – body boarding (in our day the most dramatic activity on a seaside holiday was burying my sister in the sand) followed by a trip to BeWILDerwood – a ‘magical forest adventure park’ which looks amazing. It’s the equivalent of my upbringing climbing trees and playing on the railways, but the danger is micromanaged out of the equation these days!

The postcard itself is of interest as a good example of the rise in small local publishers producing cards for the tourist market. In the postcard boom of the early 20th century there were local photography studios in towns and cities across the country where you could have your portrait taken and turned into a postcard to send on to friends and family. To supplement the portraiture business many local photographers took topographical images and produced postcards to sell to locals and tourists. The trend died down across the intervening years with production taken up by the big firms producing cards for the whole nation, leading to less variety in the images available. Surprisingly, the proliferation of technology and advances in digital photography and printing has seen a revival in small publishers once again producing their own cards in limited runs for local sale, leading to an unexpected rise in the range of views and the variety we can now find on sale. 

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