Do people still send postcards these days…?
I’ve written numerous times before about the fertile ground of cinema foyers for those foraging for postcards. The medium has been used extensively by film companies and, in some of the best examples, by the BFI. Marrying a recognisable image (from a film poster, say) is still a fruitful exercise and continues to provide rich pickings.
One of the most beautiful sets of postcards I’ve come across recently is this edition of six cards produced to promote Todd Haynes’ exquisite romance Carol. The six postcards each include a still from the film with credits and film title, beneath which is the tagline, “Some people change your life forever”. The design is perfection, representing not just Edward Lachman’s grainy, muted cinematography, but also the furtive glances and stolen, unspoken moments that define this slowly burgeoning romance. The film is perfectly reflected in the understated and almost voyeuristic choice of images of Cate Blanchett and Rooney Mara, together and in isolation.
The reverse, message, side is just as understated with a press quote (each card is different), the film’s title, release date and the list of production companies’ logos. It’s a clean and crisp design completed by a paper obi, an unambiguous touch of class. As a whole the package is a work of art as much as a piece of promotional material and confidently supports it’s subject, a film of truth and beauty in which every frame is akin to a Hopper painting.