Do people still send postcards these days…?
A double-whammy of new cinema postcards which I picked up at the new Picturehouse Central on Sunday. The cinema is still one of the fertile places to pick up new postcards and film poster art is generally arresting and interesting enough to provide some nice cards to collect or send. It is, however, getting increasingly more difficult to find actual postcards, as opposed to fliers, so I was pleasantly surprised to find these in the racks.
The first is for the directorial debut from Marielle Heller, The Diary of a Teenage Girl. Bel Powley plays the teenager in question who embarks on an affair with her mother’s boyfriend. I haven’t yet seen the film so can’t comment on that but, as great design should, even this small piece of cardboard gives us much to go on. The typography sets the hippie vibe of 1970s San Francisco (where the film is set) and includes a still from the film of Kristen Wiig and Bel Powley alongside a press quote from Time Out magazine. There’s a naivety to the writing and also to the black and white pen sketches bracketing the main image which is at odds with the adult nature of the picture and the subject. The theme of ‘innocence lost’ is further hinted by the use of a cherry as the dot over the ‘i’… a symbolic indication of a sexual awakening. The cherry motif is repeated on the reverse, with the title design and the necessary way to connect to the film via social media etc. Published by Vertigo Films; designer unknown.
The second postcard, below, is for the new Matthew Heineman documentary, Cartel Land. Another eye-catching design, with a pair of machine guns protruding from the open windows of a passing car, it’s also heavily reliant on the namedropping and shouting. The bold image is somewhat smothered in the surrounding appendages, where the element of advertising by association takes over. The links to Kathryn Bigelow, The Hurt Locker and Breaking Bad as well as the now ubiquitous laurel wreaths, do their advertising job perfectly well, but I feel the central image is lost.