Do people still send postcards these days…?
Postcards of London landmarks are ten-a-penny (or, these days more likely ten-a-pound) and even for a city as vast and eclectic as London is, the selection from most tourist hotspots is repetitious and uninspiring. The postcard shown here is an exciting addition to the deltiological landscape, showing a landmark of the future and one which, if it comes to fruition, will adorn postcards for years to come.
The Garden Bridge is an astonishing futuristic project with almost prehistoric outlook. The aim is to create a new woodland and parkland for the centre of one of the world’s busiest cities by creating a new span across the Thames. Like a pair of giant plant pots the bridge supports will rise out of the river stuffed full of flora and fauna. Inspired by the actress and campaigner Joanna Lumley, the new bridge has been designed by Heatherwick Studio and is currently in the early stages of development but they hope to have it in place as early as 2018. It is both a fantastic and a fantastical idea which I hope they can pull off, although there will be vociferous opposition (there already is) from those who see the structure as a pointless addition to the city, a waste of time and money and the pie-in-the-sky idea of a designer, an actress and a politician looking for a legacy. The position of the bridge is the thing that niggles me the most as it’ll be sitting between the recently rebuilt Hungerford footbridge and Blackfriars Bridge. Do we really need another crossing from the South Bank to the (newly renamed) Northbank? Well, probably not, but I’m still all for it. It’s a typically eccentric folly from a country of eccentric follies.
I picked this postcard up from the National Theatre, one of the cultural institutions that’s likely to benefit from a world-famous new landmark on its doorstep. It was published by The Garden Bridge Trust and shows an artists impression of the finished bridge from the South Bank (no artist is credited). The reverse is clear for a message with only the statement ‘Garden Bridge will be open to all’ and company details, email address etc. The ‘leaf’ motif, which is found on all publicity material and on their website is also repeated across the top of the card. It’s a very simple and effective design. I suspect these postcards will already be a collectible and will be even more sought after should the bridge not materialise. For now, you may be able to pick one up for free at a location in the vicinity of the project, or contact The Garden Bridge Trust.