James Dean: An Icon Restored
I picked up this new postcard in the BFI on London’s South Bank (if you’ve seen some of my previous posts you’ll know that this is an unlikely treasure trove for postcarders). The PC isn’t a BFI publication this time, but it has been produced to advertise the restoration and re-release of James Dean’s three iconic feature films: Rebel Without A Cause, East of Eden and Giant.
This is one of my favourite new finds; Dean is still an icon and the black and white image used here shows us why. His piercing gaze into the camera and the glare of his skin against the black background is a little mesmerising, to be honest. It carries the quote, “Dream as if you’ll live forever. Live as if you’ll die today”, attributed to Dean, and it oozes a charisma that’s indefinable. I’m already a fan and I would urge everyone to revisit (or see for the first time) these films on the big screen if you can.
The reverse of the card is a great example of a simple layout, designed perfectly for the purpose for which it was intended (nothing gets my back up more than a ‘postcard’ with no room to write a message, let alone an address!). The postcard is published by Park Circus and carries links to all the relevant sites:
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